Food-branded clothing used to be a novelty...but not anymore.In order to stand out in this suddenly not-so-novel novelty clothing game, a product really needs a unique angle.So Popeyes releasing a new hoodie to promote the launch of Chocolate Beignets shouldn't seem like big news.But this hoodie might have that unique angle we all like to see. It comes with a deliciously silly twist: "Beignet Camo.".The hoodie is covered in powdered sugar, allowing any fresh spills to blend into the pattern...Genius!.Being a brand from New Orleans, Popeyes knows a thing or two about beignets, and one thing's for certain—they can be MESSY!. One bite and powdered sugar is everywhere, Popeyes.These limited-edition Popeyes Beignet Camo hoodies can be purchased at ThatLookFromPopeyes.com for $35