India Today brings you the innovators who are making India better. In today's episode, we spoke to the CEO of Sugar Cosmetics, Vineeta Singh. Vineeta founded sugar, India's first digital makeup brand in 2012. Sugar Cosmetics: Retails online and through 2400 outlets across 130 cities and its net revenue was Rs 105 Crore in FY 19- 20.Breaking the monopoly of international players in the local market, the homegrown cosmetics startup has set a precedent by providing Indian consumers – undoubtedly one of the largest in the world – with an alternative and more compatible option. Sugar's USP is its long-lasting products made for millennials. Watch to know how did she manage to make a mark in India’s Cosmetic Industry.