Stella calls on other houses to ditch leather

Gold and silver animal jewellery in McCartney’s show added a playful touch, that crescendoed in the finale as 11 models walked the runway in full-on animal costumes, provoking laughs from tickled guests.

Behind the fun, lay a serious message. None of these animals — cow, rabbit, bison, fox or crocodile — had been killed to produce the collection.

“We are proudly the only luxury fashion house in the world not putting real leather on our runway,” McCartney said. “And welcome our friends in fashion to join us.”

“There has never been a time when we have had more hope in ending fashion’s use of fur and leather,” she added.

Her team, which recently has been sending out fact sheets to editors on the eco-fight, said this collection showcased even more animal-free vegan leather than in the past.

It had expanded, it said, “the cruelty- and PVC-free material beyond accessories — including decorative perforated vegan leather and shaggy pile animal-free shearling.”

Watch to see the full collection

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