​ Balenciaga | Spring Summer 2020/2021
  • 4 years ago
A pre-collection, Summer 21, is presented within a video that takes a wearable wardrobe onto darkened streets during a time when fashion week would typically light up Paris. Here, a new approach to timed releases is devised: Sustainability - in terms of design, production, and wear - stands in for an overarching narrative.

The Summer 21 presentation video is directed by Walter Stern and set to a new cover of Corey Hart’s “Sunglasses at Night” by BFRND. Throughout the video, large, wraparound sunglasses are omnipresent. Their anatomical shape and light-obscuring lenses, especially at night, represent an irreplaceable element of the fashion silhouette.

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