The Pontiac Aztek Story

  • 5 years ago
The history of the Pontiac Aztek, from conception through to its legacy.

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Britain has this food called Marmite. It’s a sticky, brown, yeast by-product from brewing that has a “unique” taste all of its own. It’s said you either love it, or you hate it. The same can be said for the Pontiac Aztek. It’s a sticky, brown, yeast by-product… er, no, you either love it or you hate it; and increasingly today people are revising their views on a car that was vilified when it launched. Why did GM green-light this car when focus groups said they hated it, and why did it come with a tent?

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