Storyboard: Here's how a traditional advertising agency keep itself relevant in a dynamic environment

Mega consultancies such as Accenture and Deloitte have been seen going more aggressively for client businesses at Cannes Lion this year than the last 3-4 years. They are pitching aggressively with their creative services and marketing services that they are offering to the clients. Also the presence of technology companies has been felt more than ever this year at Promenade de la Croisette. Global sensations like Tiktok have also been present at Cannes. CNBC-TV18 spoke to Rohit Ohri group chairman & CEO of FCB India to understand how a traditional agency keep itself relevant in such a dynamic environment.