Liquidity issues, rising insurance and fuel costs affect sales, says Rajiv Bajaj
  • 5 years ago
Axis Bank CEO Amitabh Choudhry in a candid conversation with Bajaj at Axis Capital 12th Annual India Conference asked him about why most motorcycle brands fail to launch successful products in the market. Bajaj said most of these products and services fail because they were launched not to create a market but to serve an existing market.
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