How China Got So Crazy About Basketball
- 5 years ago
China’s interest in basketball is not a recent phenomenon. The NBA has been courting the Chinese audience for decades now, starting from the ‘70s.
Today, if you enter the Toyota Center, home of the NBA’s Houston Rockets, you’ll see Chinese ads all over it. The ads are for condoms, cryptocurrency, and online mortgages, and are targeted at an audience thousands of miles away from Houston.
Here’s why the Chinese are so into the NBA—it’s not only because of Yao Ming.
MORE VIDEOS ABOUT SPORT IN CHINA
Pro Wrestling in Hong Kong: 10 Years in the Making
https://www.youtube.com/watch?v=CbiovV-HQYc
Pro Longboarder Girl on the Streets of Wuhan
https://www.youtube.com/watch?v=a-5Aov8BzFs
**FOLLOW US ON IG, TWITTER, AND FACEBOOK:
http://instagram.com/goldthread2
http://twitter.com/goldthread2
http://facebook.com/goldthread2
Host and Producer: Dolly Li
Animation: Marisa Cruz and Ray Ngan
Videographer: Nicholas Ko
Mastering: Victor Peña
Music: Audio Network
#nationalbasketballassociation #nba #houstonrockets #jamesharden #yaoming
Today, if you enter the Toyota Center, home of the NBA’s Houston Rockets, you’ll see Chinese ads all over it. The ads are for condoms, cryptocurrency, and online mortgages, and are targeted at an audience thousands of miles away from Houston.
Here’s why the Chinese are so into the NBA—it’s not only because of Yao Ming.
MORE VIDEOS ABOUT SPORT IN CHINA
Pro Wrestling in Hong Kong: 10 Years in the Making
https://www.youtube.com/watch?v=CbiovV-HQYc
Pro Longboarder Girl on the Streets of Wuhan
https://www.youtube.com/watch?v=a-5Aov8BzFs
**FOLLOW US ON IG, TWITTER, AND FACEBOOK:
http://instagram.com/goldthread2
http://twitter.com/goldthread2
http://facebook.com/goldthread2
Host and Producer: Dolly Li
Animation: Marisa Cruz and Ray Ngan
Videographer: Nicholas Ko
Mastering: Victor Peña
Music: Audio Network
#nationalbasketballassociation #nba #houstonrockets #jamesharden #yaoming