Fast moving consumer goods (FMCG) companies, consumer durables makers, retailers are expecting a boost in sales during the election months. Several companies are working to step up distribution and promotional activities in this period. However, will it result in increase in on-ground consumption? Historical data predicts otherwise. Sadashiv Nayak, CEO of Big Bazaar and Kamal Nandi, business head and executive vice president at Godrej Appliances shared their analysis on election and consumption.