Walmart Faces Backlash for Featuring Gay Couple in Ad Walmart is historically known for its neutral approach to polarizing politics. Now, they're in the spotlight for featuring a gay couple in an ad. The second episode of their series, “Love Is In the Aisle: A dating show at Walmart,” showed two men on a blind date. The American Family Association was quick to voice their disapproval. Statement from American Family Association, via Yahoo Statement from American Family Association, via Yahoo The AFA even launched a petition to urge Walmart to go back to their roots. Most responses to the ad have been positive. "Love this acceptance, keep it up!!!!," one enthusiastic commenter exclaimed.