UK watchdog targets 'influencer' endorsements
- 5 years ago
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The UK’s consumer protection and competition watchdog has told several celebrity 'influencers' they must make sure they tell their followers clearly if they have been paid to endorse products in their social media feeds.
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► https://on.ft.com/2TaCY9Y
The UK’s consumer protection and competition watchdog has told several celebrity 'influencers' they must make sure they tell their followers clearly if they have been paid to endorse products in their social media feeds.
► Subscribe to FT.com here: http://bit.ly/2GakujT
► Subscribe to the Financial Times on YouTube: http://bit.ly/FTimeSubs
For more video content from the Financial Times, visit http://www.FT.com/video
Twitter https://twitter.com/ftvideo
Facebook https://www.facebook.com/financialtimes