Harley Davidson targets new consumers | FT Business
- 5 years ago
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Harley Davidson, the US motorcycle company best known for big, easy riding bikes, is launching smaller models to appeal to younger, international consumers. Matthew Levatich, chief executive, talks to the FT's Andrew Sharman about the new strategy.
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Harley Davidson, the US motorcycle company best known for big, easy riding bikes, is launching smaller models to appeal to younger, international consumers. Matthew Levatich, chief executive, talks to the FT's Andrew Sharman about the new strategy.
For more video content from the Financial Times, visit http://www.FT.com/video
Twitter https://twitter.com/ftvideo
Facebook https://www.facebook.com/financialtimes