Earlier this month, A$AP Ferg rolled through Visible’s InVisible NY pop-up for an exclusive, powerful performance. Visible, the app-based phone service that’s on the same network as Verizon, truly kept fans on their toes while leading them to the unexpected. In order for enthusiastic fans to access the room for A$AP Ferg’s performance, they had to find their way to the back of what looked like a dodgy cell phone store and explore various instagrammable immersive rooms. Once they reached the back room, they were teleported to the tropics and greeted by a DJ set from sister duo Angel + Dren. This engaging pop-up proved that Visible is in fact the new generation’s phone service. Now, they have released a surreal a cappella music video where A$AP Ferg spits bars while journeying through their unforgettable pop-up.

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Produced by - The FADER
Director - Lauren Sieczkowski
Producer - Brittany Reeber
Executive Producers - Rob Stone, Jon Cohen, Andy Cohn, Anthony Holland, Scott Perry
Senior Producer - Frances Capell
Senior Production Manager - Madison LaClair
Associate Producer - Claire Lilly
Director of Photography - Dan Kennedy
Cam Operator - Carmen Hilbert
1st Assistant - Camera James Regan
2nd Assistant - Camera Grace Pendleton
Key Grip - Eugene Malkin
Gaffer - Ari Schaeffer
Sound Recordist - Curtis Henderson
Key Production Assistant - Colton Somavia
Production Assistants - George Schramm, Henry Bernsen, John Leahy
Equipment - Linda Wu
POC / DIT - Taylor Thompson
Editor - Matt Schaff
Color - Jenny Montgomery at Company 3
Sound Design / Mix - One Thousand Birds