Crocs' popularity is skyrocketing amongst teens. The unmistakable brand is now the 13th most popular footwear brand among teenagers. The recent surge in popularity for the rubbery slip-on shoes can be attributed to teenagers' increasing preference of brands before fashion. Business Insider reports that fashion analysts have pointed out "the most notable brand gainers have been Vans, Adidas, Lululemon and, surprisingly, Crocs".