Ford continues its 'Elephant in the Transit' mental health campaign, using dirty van artist Ruddy Muddy to communicate the message of charity campaign partner, Time to Change. Launched in April, the 'Elephant in the Transit' campaign arose after Ford research identified that over two-thirds (67 per cent) of people said they were more comfortable talking about issues when in a vehicle. A national public awareness film was created, promoting the front seat of a vehicle as a safe space to talk about difficult or personal issues that can affect mental health.
Ford's 'Dirty Van Art' Raises Mental Health Awareness The dirty van artwork, which primarily illustrates an elephant in the back of a Ford Transit Custom, features messaging from Time to Change's new campaign, Ask Twice. The Transit Custom will now join Sky's fleet, operating in Central and East London from October 10th, World Mental Health Day.