Apple Acquires Music-Seeking App Shazam

Apple announced that its purchase of Shazam has finally been completed, bringing the music-finding app under Apple’s broad umbrella.

As a part of Apple’s acquisition, the company announced it will be removing ads from the Shazam app “for all users”, giving interruption-free use to all.

First launched in 2002, Shazam has grown significantly over the last several years. Once specifically devoted to music recognition, Shazam now accepts audio and visual clips to identify songs, movies, and television shows.

While the acquisition price has not been publicly announced, Apple reportedly paid around $400 million for the company. This estimate falls far below Shazam’s $1 billion valuation from its last funding round in 2015.