Asics Acquires Fitness App Runkeeper
- 8 years ago
Fitness tracking is all the rage, and athletic equipment maker Asics wants in on the trend.
The Japanese company acquired the Runkeeper mobile app for an undisclosed amount.
It wasn't particularly specific when discussing what it might do with Runkeeper, except to promise that it will "fully utilize the resources of both Asics and FitnessKeeper to provide high value-added products, services, and contents to even more customers."
Runkeeper launched in 2008 as an early example of fitness-tracking apps; since then, it has grown into one of the most popular GPS-based fitness services for iOS and Android, counting millions of users across the globe.
"When we look ahead, it seems clear that the fitness brands of the future will not just make physical products, but will be embedded in the consumer journey," Runkeeper founder Jason Jacobs wrote in a blog post.
The Japanese company acquired the Runkeeper mobile app for an undisclosed amount.
It wasn't particularly specific when discussing what it might do with Runkeeper, except to promise that it will "fully utilize the resources of both Asics and FitnessKeeper to provide high value-added products, services, and contents to even more customers."
Runkeeper launched in 2008 as an early example of fitness-tracking apps; since then, it has grown into one of the most popular GPS-based fitness services for iOS and Android, counting millions of users across the globe.
"When we look ahead, it seems clear that the fitness brands of the future will not just make physical products, but will be embedded in the consumer journey," Runkeeper founder Jason Jacobs wrote in a blog post.