Sahara India Pariwar’s contribution towards development of sports in India has been very extensive. Following are the major events for which Sahara India Pariwar has been the key sponsor:


>World Junior Power lifting in Delhi (1995)
>The Historic Sahara Cup Cricket at Toronto in Canada for three consecutive years (1996 – 1998)
>Indira Gandhi Hockey in Delhi (1995)
>Sahara India Gold Cup, Asia Cup Tennis in Delhi (1997)
>Sahara Uttar Pradesh Sports in Lucknow (1999)
>Women Cricket test match series between India and England (2003)
>Akhil Bhartiya Table Tennis Tournament (2003)
>SAARC Inter airline cricket tournament in Kathmandu (2003)
>Sahara Bucchi Babu Cricket Tournament in Chennai for three consecutive years (2002-2004)
>Under 19 one day international cricket series between Nepal and India (2003)
>Common wealth under 19 cricket tournament
>Golf Achievers Cup (2003).