70 Years of Land Rover material innovation at the London Design Museum

Land Rover and the Design Museum are inviting visitors to take a seat to commemorate 70 years of the Land Rover brand. The atrium seating at the London museum has been re-upholstered with 18 original materials used in Land Rovers from 1948 to 2018 for the Material Innovation installation. They include the original fabric from the first Land Rover (1948), the cloth designed with Sir Paul Smith for his special edition Land Rover Defender (2015) and an innovative, sustainable textile developed by Kvadrat for the Range Rover Velar (2017) as a premium alternative to leather. Visitors are invited to discover and experience the different qualities of these authentic fabrics – a change from the usual ‘don’t touch’ rule at museums.

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