• 5 months ago
Cullinan built a new legacy for Rolls-Royce Motor Cars, shaped in collaboration with a bold and uncompromising generation of super-luxury consumers. Cullinan Series II evolves and builds on this motor car’s place in the brand, proving once more that the future of this marque will be shaped in partnership with its clients and characterised by exquisite contemporary crafts.

The original Cullinan, launched in 2018, was the world’s first super-luxury SUV, fulfilling a unique and exacting brief. From a performance and engineering standpoint, it had to have genuine off-road capabilities equal to the most demanding and hostile environments on Earth. At the same time, it had to deliver the marque’s peerless comfort and signature ‘magic carpet ride’, regardless of the terrain. It had to be nothing less than the definitive super-luxury SUV – rugged yet refined, unstoppable yet serene: effortless, everywhere. Its success exceeded Rolls-Royce’s most ambitious expectations around the world, and today Cullinan is the most requested Rolls-Royce in the marque’s portfolio.

Given the motor car’s extraordinary success, and incredibly positive reception from clients in every region of the world, shaping a new expression of the ‘Rolls-Royce of SUVs’ was undertaken with meticulous care. The marque’s designers, engineers and craftspeople drew on half a decade of detailed client feedback, the brand’s own intelligence gathering – including our Private Offices around the world – and a raft of new technologies to advance Cullinan. In its new guise, which represents the most extensive Series II development in Rolls-Royce history, it responds to changing codes of luxury and evolving usage patterns while remaining true to the essential qualities that underpin Cullinan’s unprecedented popularity.

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Motor
Transcript
00:00Cullinan built a new legacy for Rolls-Royce motorcars, shaped in collaboration with a
00:13bold and uncompromising generation of super luxury consumers.
00:29Cullinan Series 2 evolves and builds on this motorcar's place in the brand, proving once
00:34more that the future of this marque will be shaped in partnership with its clients and
00:38characterized by exquisite contemporary crafts.
00:43The original Cullinan, launched in 2018, was the world's first super luxury SUV, fulfilling
00:49a unique and exacting brief.
00:52From a performance and engineering standpoint, it had to have genuine off-road capabilities
00:56equal to the most demanding and hostile environments on earth.
01:09At the same time, it had to deliver the marque's peerless comfort and signature magic carpet
01:13ride, regardless of the terrain.
01:17It had to be nothing less than the definitive super luxury SUV, rugged yet refined, unstoppable
01:22yet serene, effortless everywhere.
01:27Its success exceeded Rolls-Royce's most ambitious expectations around the world, and today Cullinan
01:33is the most requested Rolls-Royce in the marque's portfolio.

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