Ram unveils the 2018 Laramie Longhorn Southfork

The Ram Truck brand unveiled updates to two of it's most popular models - the 2018 Laramie Longhorn Southfork and Heavy-Duty Lone Star Silver - on September 28 at the State Fair of Texas. Jim Morrison, Head of Ram Truck Brand, talks about how the Laramie Longhorn Southfork pickup raises the bar on luxury and technology, while the Lone Star Silver builds on Ram Trucks original, and best-selling, model built specifically for Texans.

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