Our Faroe Islands Translate campaign has won at the World Media Awards 2018!The online translation service, which saw Faroese volunteers translating by vide
- 6 years ago
Our Faroe Islands Translate campaign has won at the World Media Awards 2018!
The online translation service, which saw Faroese volunteers translating by video in a bid to have our unique Faroese language included on Google Translate, was a viral hit last year and now the campaign has won the top Travel & Tourism award at the World Media Award ceremony in London last night.
The awards are established to demonstrate the effectiveness of cross-platform, cross-border, content-driven advertising, and to celebrate bold and creative strategies for engaging with international and influential audiences.
Faroe Islands Translate allowed people from around the world to type their word or phrase into the website and to have a translation video instantly recorded by a Faroese volunteer and sent back, free of charge. The initiative allowed people everywhere to learn words in Faroese, whilst watching and listening to a local speaking the language, and also to gain a window into the magical world of those that live in the Faroe Islands.
This year’s win follows the 2017 viral success of the our Sheep View campaign, which also scooped the top award in the same category.
A special ‘takk fyri’ to all the Faroese volunteers and to all of you who tried it!
Although the campaign has ended, you can still see thousands of translations at - go check them out! You never know when you might need to say something in Faroese!
#AtlanticAirways #FaroeIslands #VisitFaroeIslands
The online translation service, which saw Faroese volunteers translating by video in a bid to have our unique Faroese language included on Google Translate, was a viral hit last year and now the campaign has won the top Travel & Tourism award at the World Media Award ceremony in London last night.
The awards are established to demonstrate the effectiveness of cross-platform, cross-border, content-driven advertising, and to celebrate bold and creative strategies for engaging with international and influential audiences.
Faroe Islands Translate allowed people from around the world to type their word or phrase into the website and to have a translation video instantly recorded by a Faroese volunteer and sent back, free of charge. The initiative allowed people everywhere to learn words in Faroese, whilst watching and listening to a local speaking the language, and also to gain a window into the magical world of those that live in the Faroe Islands.
This year’s win follows the 2017 viral success of the our Sheep View campaign, which also scooped the top award in the same category.
A special ‘takk fyri’ to all the Faroese volunteers and to all of you who tried it!
Although the campaign has ended, you can still see thousands of translations at - go check them out! You never know when you might need to say something in Faroese!
#AtlanticAirways #FaroeIslands #VisitFaroeIslands