WE WON.. or our sheep just did :)The Faroe Islands’ Sheep View 360 campaign wins 1st prize at the World Media Awards 2017! Sheep View 360, which saw the Far
- 6 years ago
WE WON.. or our sheep just did :)
The Faroe Islands’ Sheep View 360 campaign wins 1st prize at the World Media Awards 2017!
Sheep View 360, which saw the Faroe Islands enlist the help of its many (80,000) sheep to put the islands on the Google Street View map, has won the top Travel & Tourism Award at the World Media Awards 2017 in London.
With a budget of only $200,000, Sheep View 360 did generated over two billion media impressions and an estimated PR value of around $50 million. The campaign, in turn, shared the natural beauty of the little-known islands with the world, garnering support from countless destinations worldwide.
The campaign also won silver in the Grand Prix category at the awards in London, as well as two golds in the PR and Integrated categories at the Danish Digital Awards in Copenhagen last night.
Nominated alongside Airbnb, Destination Canada, London & Partners and Marriott International, Visit Faroe Islands was thrilled to scoop the top award in the Travel & Tourism category at the World Media Awards.
Working with Visit Faroe Islands on Sheep View 360 were creative agencies Sansir and Liquidminds, the Faroe’s national carrier, Atlantic Airways, Kovboyfilm and London-based PR agency, Travel PR.
See all the 2017 World Media Award winners here:
See more of our SHEEPVIEW 360 campaign here:
The Faroe Islands’ Sheep View 360 campaign wins 1st prize at the World Media Awards 2017!
Sheep View 360, which saw the Faroe Islands enlist the help of its many (80,000) sheep to put the islands on the Google Street View map, has won the top Travel & Tourism Award at the World Media Awards 2017 in London.
With a budget of only $200,000, Sheep View 360 did generated over two billion media impressions and an estimated PR value of around $50 million. The campaign, in turn, shared the natural beauty of the little-known islands with the world, garnering support from countless destinations worldwide.
The campaign also won silver in the Grand Prix category at the awards in London, as well as two golds in the PR and Integrated categories at the Danish Digital Awards in Copenhagen last night.
Nominated alongside Airbnb, Destination Canada, London & Partners and Marriott International, Visit Faroe Islands was thrilled to scoop the top award in the Travel & Tourism category at the World Media Awards.
Working with Visit Faroe Islands on Sheep View 360 were creative agencies Sansir and Liquidminds, the Faroe’s national carrier, Atlantic Airways, Kovboyfilm and London-based PR agency, Travel PR.
See all the 2017 World Media Award winners here:
See more of our SHEEPVIEW 360 campaign here: