Investing.com - Cryptocurrency exchange Coinbase is rolling out new products in an effort to attract billions of dollars in institutional investor money.The new products are meant to allay concerns that have kept institutional investors out of the market.In addressing concerns about security, Coinbase is teaming up with an SEC-regulated, broker-dealer to provide a custody service that will store cryptocurrency for clients.Coinbase will also lunch an electronic marketplace that will provide a centralized pool of liquidity for investors, and a separate trading platform for institutional investors.The company says institutional investors are showing more interest in cryptocurrencies and it wants to tap into an estimated $10 billion dollars in investor money it sees "sitting on the sideline."