Facebook-Cambridge Analytica data leak: Here is how digital marketing is used to influence elections

The UK based political advertising firm Cambridge Analytica is currently in the eye of a storm following the emergence of reports that the company harvested data from millions of Facebook users and used it to influence US presidential election in 2016. A sting operation had caught company's top executives boasting about the firm’s willingness to use tactics like psychological manipulation and run fake news campaigns to influence voter’s behavior. Following the shocking reports, hashtags like #DeleteFacebook are trending on social media with people showing their anger with the social media network for failing to protect their data.