Tech Giants Brace for Europe’s New Data Privacy Rules

Tech Giants Brace for Europe’s New Data Privacy Rules
Angelo Spenillo, general counsel for Siteimprove, which helps companies manage their presence online, said many little tech companies have been looking toward Google
and Facebook for how user privacy and data will be managed online.
The coming of the new rules has nonetheless pushed a huge scale of internal change, Gilad Golan, Google’s director for security
and data protection, said at a San Francisco event last month to introduce new security features.
While these changes are rippling out worldwide, a major reason for these shifts comes from Europe: The tech giants are
preparing for a stringent new set of data privacy rules in the region, called the General Data Protection Regulation.
In the past, many of the companies fought back in European courts over privacy rules
and declined to offer certain products in the region rather than redesign them to meet privacy standards.
With the new rules coming, Facebook also decided not to roll out some products in Europe that would violate the privacy laws.
Some American tech companies said they welcomed the new data protection rules.