Phrases That Sell: The Ultimate Phrase Finder to Help You Promote Your Products, Services and

  • 5 years ago
http://pkbook.firstmagazine.biz/?book=0809229773
Paperback. Pub Date: 1998 Pages: 160 Publisher: McGraw-Hill An excellent ready reference both for copywriters and for those entering the field - Robert Goldsborough Special Projects Director Advertising Age Holy smoke! This is amazing! A thesaurus for advertising copywriters. Where has it been all my life - Denny Hatch. Editor Target Marketing Six seconds. That s all you have to grab your prospect s attention and make a sale. Use the right phrase or slogan. however. and you ve made your sale. Use the wrong one. and you ve lost your opportunity ... maybe forever. Choosing the right phrase or slogan is vital to your success. And so is Phrases That Sell. It s the ultimate resource for anyone needing hands-on Instant Access to the key ...