Will the Fitbit Ionic dethrone the Apple Watch?

Will the Fitbit Ionic be the new master of wearable technology? The company has a new "space-themed" smartwatch that meshes fashion with next level tech features. Fitness if the watch's main goal, allowing wearers to track their heart rate, use GPS integration, enjoy a longer battery life and track sleep patterns. Fitbit Pay is another cool addition, which allows users to just tap the watch to checkout. The new watch is a little late to the market and may have a lot of catching up to do with the Apple Watch, which boasts most of the same features. But interested buyers can snag an Ionic for $299.95, just $30 more than Apple's version.