5 ways the Amazon–Whole Foods deal shakes up shopping
  • 7 years ago
Amazon's takeover of Whole Foods is easily one of the hottest topics this week. The $13.7 billion sale So what's in store? Technology will be a huge factor going forward, leading Whole Foods CEO John Mackey to say "we’re gonna get a lot of those innovations in our stores." One possible example is faster checkout lines. Online ordering should pick up, according to the Food Marketing Institute and Nielsen, with 20%-25% of grocery sales expected to come via the web by 2025. A more consumer-oriented approach is on its way. Besides lower prices, Whole Foods brings it's vibrant stores, filled with beer and wine bars, to the table. With Amazon's tech and customer service, the in-store experience should only improve. Amazon's ability to personalize offers and give loyalty discounts serves to enhance the in-store customer experience. Customers’ mobile phones would enable monitoring of in-store movements as well as store check-in and checkout. Mackey expects Whole Foods to adopt the Amazon mantra focused on long-term growth and a better customer experience rather than concerns for short-term profits that please investors.
Recommended