Google taking on Uber with Waze expansion

Furthering its mission to battle vehicular traffic, Google-owned navigation firm Waze is gearing up to expand its Carpool service to more cities across the US and Latin America, reports The Wall Street Journal. The decision to enter the market came after a successful trial run in Israel and San Francisco. Waze Carpool is quite different from offerings including uberPOOL, in that the Google-owned offering doesn’t seek to be a meaningful revenue-generating opportunity for the drivers who participate. Riders pay a small fee for joining a driver’s commute, but this is designed mainly to help drivers split the cost of gas, and potentially cover a bit of their vehicle’s maintenance in the process.