If You’re Not Where Millennials Expect You to Be, You’re Nowhere
- 10 years ago
By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP
While we were building our Corporate & Brand Citizenship Practice and our PurPle (Purpose + People) methodology over the last few years, we identified early signs of a change in mindset amongst Millennials, which is now evident amongst a large majority of them around the world. We launched our global research study to investigate this further and thus help our clients understand and embrace the fast changes happening with Millennials, especially the younger ones.
The Future of Business Citizenship study confirms that the change is massive, radical, and positive: Millennials say they want to be an active part of the change they want to see in the world, together with businesses. Why is this so important for businesses today? Because after a decade of crises and difficulties in most markets, it looks like there’s room for resilience here, for businesses to make a comeback in all complex areas of their Reputation (purpose, citizenship, employer branding and employee engagement), as well as their Corporate Image and communications at large. It’s a great opportunity; one that shouldn’t be missed.
Read More: http://3blmedia.com/News/If-Youre-Not-Where-Millennials-Expect-You-Be-Youre-Nowhere
© 2014 | 3BL Media/MSLGroup| All Rights Reserved
While we were building our Corporate & Brand Citizenship Practice and our PurPle (Purpose + People) methodology over the last few years, we identified early signs of a change in mindset amongst Millennials, which is now evident amongst a large majority of them around the world. We launched our global research study to investigate this further and thus help our clients understand and embrace the fast changes happening with Millennials, especially the younger ones.
The Future of Business Citizenship study confirms that the change is massive, radical, and positive: Millennials say they want to be an active part of the change they want to see in the world, together with businesses. Why is this so important for businesses today? Because after a decade of crises and difficulties in most markets, it looks like there’s room for resilience here, for businesses to make a comeback in all complex areas of their Reputation (purpose, citizenship, employer branding and employee engagement), as well as their Corporate Image and communications at large. It’s a great opportunity; one that shouldn’t be missed.
Read More: http://3blmedia.com/News/If-Youre-Not-Where-Millennials-Expect-You-Be-Youre-Nowhere
© 2014 | 3BL Media/MSLGroup| All Rights Reserved