Pro-Vloggers - How YouTube Stars Make Money from Advertising | Made in Germany

YouTube stars are often more famous among young people than their equivalents on TV. Prominent YouTubers can make good money testing out products like cosmetics, computer games and smart phones on their channels. But the nature of such advertising deals is often kept under wraps and confidentiality agreements are the norm. How does advertising on YouTube work?

Report by Ruth Krause

More from this edition of Made in Germany: http://www.dw.de/made-in-germany-the-business-magazine-2014-05-13/e-17584811-9798