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Events Design and Experience Review

Humanizing Big Data: Marketing at the Meeting of Data, Social Science & Consumer Insight Review

In CHEAP We Trust: The Story of a Misunderstood American Virtue Complete

Capture the Mindshare and the Market Share Will Follow: The Art and Science of Building Brands

Full Version The Bling Dynasty: Why the Reign of Chinese Luxury Shoppers Has Only Just Begun

Full Version Unveiling Fashion: Business, Culture, and Identity in the Most Glamorous Industry

Think Bigger: Developing a Successful Big Data Strategy for Your Business Review

Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing Complete

Excess: Anti-Consumerism in the West Complete