Sagaci Research: Custom Made Research For Africa
- il y a 9 ans
With a scarcity of research being done on Africa, Julien Garcier a former Principal at the Boston Consulting Group co-founded Sagaci Research, a research firm focused on the African continent. Below is the transcript of the interview with Al Qarra’s Delano D’Souza.
Al Qarra- Hello and Welcome, today we meet Julien Garcier, co-founder and managing director of Sagaci research, a market research firm focused on Africa. Julien, thank you for being with us.
Al Qarra- Before you started Sagaci Research, you were working with the Boston Consulting Group, what motivated you to start this market research firm dedicated solely to Africa?
Julien Garcier- Well during my time at BCG I spent 2 years working in Egypt, I was in charge of opening an office in Cairo and then I spent some time in Morocco and Sub-Saharan Africa for BCG and during all these years I came across the lack of data for all these countries, and so I wanted to set up my own company and decided to pick that topic in order to launch Sagaci Research.
Al Qarra- Hello and Welcome, today we meet Julien Garcier, co-founder and managing director of Sagaci research, a market research firm focused on Africa. Julien, thank you for being with us.
Al Qarra- Before you started Sagaci Research, you were working with the Boston Consulting Group, what motivated you to start this market research firm dedicated solely to Africa?
Julien Garcier- Well during my time at BCG I spent 2 years working in Egypt, I was in charge of opening an office in Cairo and then I spent some time in Morocco and Sub-Saharan Africa for BCG and during all these years I came across the lack of data for all these countries, and so I wanted to set up my own company and decided to pick that topic in order to launch Sagaci Research.