Cindy Gallop: When Given the Choice "Be the Bitch"
- 11 years ago
Cindy Gallop: When Given the Choice "Be the Bitch"
The 3 Percent Conference - One Leidesdorff
Cindy Gallop discusses the high costs for women, a gender living in a 3% world.
The shortage of women in CD roles isn't a gender-equity issue, it's a business issue. Women control 80% of consumer spending, yet report overwhelming dissatisfaction with the ways advertisers market to them. If more women have a hand in creating advertising, will female consumers feel more understood, respected and inclined to buy?
The 3 Percent Conference - One Leidesdorff
Cindy Gallop discusses the high costs for women, a gender living in a 3% world.
The shortage of women in CD roles isn't a gender-equity issue, it's a business issue. Women control 80% of consumer spending, yet report overwhelming dissatisfaction with the ways advertisers market to them. If more women have a hand in creating advertising, will female consumers feel more understood, respected and inclined to buy?