Global Innovation: Entrepreneurship in Emerging Markets

  • 12 years ago
Global Innovation: Entrepreneurship in Emerging Markets
The Asia Society - Asia Society
Carlos Ghosn, Navi Radjou and Dr. Simone Ahuja, co-authors of Jugaad Innovation explore how American companies can accelerate growth and reignite ingenuity by embracing the art of frugal engineering that is being pioneered in emerging economies."