CMO World Tour - Joa Ciaco from Fiat

The Chief Marketing Officer World Tour is a series of interviews of the world's top marketers about the impact of the digital age on their personal and business lives.
Joao Ciaco is the Director of Advertising and Relationship Marketing of Fiat in Latin America and Brazil. He explains us the need to develop the Fiat's presence on the Internet; as commercials and points of sales, because consumers behavious are moving in this digital way.