The 2011 V PAY Alpine Rockfest is a sports entertainment festival designed to promote Alpine Sport, and is brought to you by V PAY, Visa Europe’s European debit card, Audi, Paganella Ski , and the Alpine Communities of Andalo & Trentino Region of Italy. The number one goal is to attract people from outside alpine life and Winter sports to the mountains and to their TV’s for an exciting programme of sport & musical entertainment. These objectives are designed to bring world attention to winter sports, through an innovative and entertaining concept, combining made for TV snow sports and rock music. The V PAY Alpine Rockfest, December 23 2011, in Andalo/Paganella brings a dynamic alpine ski exhibition with the best Olympic level racers of the world participating, in combination with a Rock Concert. This year skiers will be competing for the grand prize of 60,000 euros!