Now that snow is covering the mountain peaks and temperatures are dropping, Burton Snowboards and host resort LAAX are gearing up for the 12th annual Burton European Open (BEO), taking place from January 8-- 15,2011.

Over the years, the BEO has grown into Europe's biggest on-snow event, showcasing the crème de la crème of international snowboarding and contributing to the progression of the sport with innovative slopestyle courses and a perfect superpipe. The BEO is also the premier breakthrough competition for upcoming riders, who often kick-start their snowboarding careers after excellent results in LAAX.

Snowboarders like Olympian Peetu Piiroinen (FIN) and Enni Rukajärvi (FIN) got their start at the BEO where top results gained them international attention in the early days of their careers.