This is some wake-up call. Talk about a group effort. Nike Latin America launched a great 60-second spot promoting Nike football -- and by football, I mean soccer. The ad begins at 5 a.m.; an athlete opens an emergency flare and places it beneath a sprinkler system, sounding an alarm. The athletes rush out of their dorm, into town, and into a chain reaction of wake-up calls that are going off. The streets are alive with athletes and bystanders; a soccer player kicks a ball into a bystander, knocking them to the ground. Good times. At practice, players are slapped in the face; there's cross-training and vomiting.