Reding: Communicating Europe is not like selling soap

European Commission Vice President Viviane Reding on Thursday outlined her thoughts and ideas on communicating Europe. “We are not selling a piece of soap,” said Reding during a keynote address at the 2010 European Communications Summit. In the European Commission for the 2009-2014 period, Reding has taken over the communications responsibilities from former Swedish commissioner Margot Wallstrom. Distributed by Tubemogul.