• last month
The UP International Trade Show 2024 was a resounding success, showcasing Uttar Pradesh’s growing global trade opportunities. Key speakers like Pooja Mishra, Sr VP of Marketing at Raphe mPhibr Pvt. Ltd., and Yogesh Chawala, Proprietor of Citizen Metal Industry, emphasized industrial growth. Vaibhav Porwal, Special Invitee from Academiya, and KK Rao, General Manager of India Expo Mart & Centre, highlighted the role of innovation and infrastructure in driving the state's export potential. The event fostered valuable partnerships and showcased diverse industries.


#UPTradeShow2024 #GlobalOpportunities #IndiaExpo #UPIndustrialGrowth #InnovationInTrade

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Transcript
00:00Namaskar! Welcome to this special broadcast of One India.
00:04This is the second edition of the Uttar Pradesh International Trade Show.
00:09Needless to say, the way the crowd and the exhibitors have presented themselves,
00:21it seems that if this is the beginning of a new picture of Uttar Pradesh,
00:27then it can be said clearly that the future is very bright.
00:32Today, at the culmination of this event,
00:37different people are present with us to highlight different aspects.
00:44And in no particular order, if I may introduce,
00:46Mr. Pooja Mishra, Senior Vice President, Marketing, Rafay M Fiber.
00:55Mr. Yogesh Chawla, Proprietor of Citizen Metal Industry, Ghaziabad.
01:01On my right, Mr. Vaibhav Purwal, Special Invitee, Delegate Academia.
01:06And KK Rao, General Manager, India Expo Mart & Center.
01:11He is the host.
01:12And in a way, to organize this big event,
01:17Mr. Rao must have felt the greatest support and pressure.
01:23Mr. Rao, how was it to host the situation at such a level?
01:28So, this is the EP International Trade Show, second edition.
01:32The first edition was in 2023.
01:35Now, this is the second edition.
01:37We have crossed our expectations in terms of business visitors
01:41and also general visitors.
01:48And we have crossed our expectations of exhibitors also.
01:52Last year, we had around 2,000 exhibitors.
01:54This time, we have 2,500 exhibitors.
01:56And a lot of businesses have happened.
01:59A lot of B2B meetings have happened.
02:02And we are very elated.
02:03And that elation has suppressed our pressure.
02:07Absolutely, Mr. Rao.
02:08And we could see it.
02:09We could also see the kind of effort that has been put in
02:12to host this mega, mega event, 5-day event
02:15that is culminating now.
02:18Ms. Pooja Mishra,
02:20you make drones from Senior Vice President, Marketing, Rafi M Fiber.
02:26Yes.
02:27So, our Rafi M Fiber is private limited.
02:32And we are Noida-based.
02:34And we are very proud that in UP,
02:37we are the largest, 90% indigenous company.
02:41And we are in the defence sector, in the defence space.
02:46So, our drones are basically used for surveillance and logistics.
02:50So, our major client, you can say,
02:54we are still providing drones for the Ministry of Defence.
02:59And in this exhibition, of course,
03:02we are very proud that we are in UP
03:07and we are Make in India.
03:08So, that is what we want to promote here in this exhibition.
03:12That is the motive to exhibit here.
03:15Absolutely.
03:16Thank you, Pooja.
03:17I am sitting next to you.
03:19Often, when it comes to pressure in the corporate world,
03:23or if you are making drones,
03:25or hosting such a big event,
03:27one thing that has always been a part of our lives
03:32is the pressure cooker.
03:34It is my pleasure to welcome Yogesh Chawla,
03:37the proprietor of Citizen Metal Industry from Ghaziabad.
03:40Yogesh, tell us, your pressure cooker makes headlines.
03:44Yes.
03:45Namaskar.
03:46My name is Yogesh Chawla.
03:48And I am the creator of Citizen Pressure Cooker,
03:51which is the only pressure cooker in India
03:54that has registered, patent, copyright,
03:56ISI mark, ISO 9000, Onikra top credit rating.
04:00For the first time in India,
04:02CE mark on any Indian pressure cooker
04:04and Limca book of world record holder.
04:07We manufacture 4,288 types of pressure cookers,
04:11which are not only making headlines in India,
04:13but also abroad.
04:15It is make in India and make for the world.
04:19Thank you very much.
04:21Vaibhav Porwal is with us.
04:23Special invitee.
04:25He is a delegate.
04:27Vaibhav, how was the experience?
04:28How do you feel?
04:29And what would you say looking at this picture of Uttar Pradesh?
04:32Sir, looking at this picture of Uttar Pradesh,
04:34I feel that it is a golden opportunity for academia.
04:37Because, sir, as you know,
04:40as the data came yesterday,
04:42on the first day, when invite only access was there,
04:45that day 40,000 visitors came here.
04:48And yesterday, 90,000 crossed.
04:50That means, if you look at the average,
04:5350,000 visitors are coming daily.
04:55That means, in 5 days,
04:572,50,000 visitors daily.
05:00We can consider it gross.
05:02For academia, sir, it is a good thing
05:04that it is a great innovative hub for academia.
05:06You get a lot of colleges.
05:07Students are coming and getting to know
05:09a lot of research-based technology.
05:11I am seeing, sir, in hall 5,
05:13IoT-based, AI-based,
05:14a lot of companies have come,
05:16people from the industry have come,
05:17they are directly contacting them.
05:18Even people are talking about hiring for themselves.
05:21So, I see a very good thing there,
05:23that these things are happening in Uttar Pradesh.
05:25The big things we see there,
05:27yes, it can happen only after going to Bangalore,
05:29that such an expo is set up,
05:30where a company is coming.
05:32You see, there is a company like Samsung here,
05:34there is a company like AdWords here,
05:36even small startups are maintained here.
05:38So, it is a good thing,
05:39there is growth,
05:40there is a possibility
05:41that academia will also move forward
05:43and there will be a transformation ahead.
05:45Absolutely.
05:46If we talk about visitors,
05:49in the first edition,
05:51we had 3 lakh visitors,
05:53including business and general visitors.
05:55In this year,
05:56we crossed that in the first four days,
05:58and that is a big achievement.
06:00Same thing, we crossed in the first four days,
06:02and today being Sunday,
06:03you can expect,
06:04you can see what is going on,
06:05the buzz there,
06:06and we are hopeful that
06:08we will go beyond or near 5 lakhs this time.
06:12Last year it was 3 lakhs,
06:13now we will be getting towards 5 lakhs.
06:18Well, the numbers might be just half a million,
06:20but the smiles that it is bringing on the faces
06:23is a million dollar smile, as they say.
06:26Very quickly, Pooja,
06:28I want to know from you,
06:29you came back from London,
06:31you studied there,
06:32you worked there,
06:33your family too has studied in United States,
06:36but this concept of make in India brought you home.
06:42Definitely, we love our country.
06:44So, the founders of the company,
06:46they have the great patriotism in themselves.
06:52So, though they studied in United States of America,
06:56but they wanted to come to India
06:58and do something for the country.
07:00So, that is how it all started,
07:03and now we are really proud
07:05to cater to our defense people in the country.
07:10So, yes, we are all patriotic people.
07:15Absolutely, thank you.
07:16Thank you, Pooja.
07:17Mr. Chawla, I would like to know from you,
07:19there is a government scheme called Ujjwala Yojana,
07:22which provides gas cylinders to every family
07:26who comes from the lower class.
07:30On that gas cylinder,
07:31there is a pressure cooker,
07:33as you mentioned,
07:34which is wide range,
07:35which every house needs.
07:36How did you get this idea
07:38to make a pressure cooker for every class?
07:41How did you work on that?
07:43Look, I have been in this line since 1986.
07:47I tried to understand the Indian pure art
07:49very deeply.
07:51I did not just make a pressure cooker,
07:54which was already made.
07:56I saw that the field in which I am,
07:58whether I will go from this world
08:00by earning in my field,
08:02or I will leave some of my achievements
08:04for this world.
08:06So, I tried that there could be
08:08two types of expansion in the pressure cooker.
08:11One is that our Indian tradition,
08:13which is the pure tradition of food,
08:15is very diverse.
08:17I traveled from Jammu and Kashmir
08:19to Tamil Nadu,
08:20and from Ahmedabad to Silchar,
08:22Shillong.
08:23And I saw different families,
08:25I saw the development of different foodstuffs.
08:27I would like to give an example from you,
08:29what is the importance of size.
08:31For example,
08:32there is a region in our country,
08:34called Gujarat.
08:35There are nuclear families there.
08:37Khichdi is made there in the evening,
08:39usually in every house.
08:40So, there they feel the need
08:42of a small pressure cooker.
08:44Now, you come to the opposite,
08:46in Punjab,
08:47they try to buy the biggest utensils,
08:49and they need the biggest pressure cooker.
08:52So, I created sizes from 1 litre
08:54to 50 litres,
08:56which are available in various Gurudwaras,
08:58PG's, hostels,
08:59and everywhere,
09:00in many dhabas,
09:01in restaurants,
09:02in commercials,
09:03it is very useful.
09:04Then, I registered my name
09:06in the Limca Book of World Records.
09:08What was the reason for that?
09:09Why did I need so many shapes?
09:13I took the inspiration
09:15to make a normal pressure cooker,
09:18with a straight shape,
09:19that's all.
09:20I tried to do something different in it,
09:23to bring in a designer.
09:25So, first of all,
09:26there was a pot from Lahore,
09:28it was called a Pak.
09:30So, I used that Pak Kala
09:31in the pressure cooker.
09:32For that, I named it
09:33Tradition Proven Scientific 2,
09:36that is,
09:37I made a scientific version of it.
09:40That is,
09:41I turned the outer strips inside,
09:42and put a pressure cooker lid on it,
09:44in which I did nothing.
09:45The pressure cooker lid
09:46was already there.
09:47But now,
09:48I saw what shapes
09:49could be like this,
09:50according to different people.
09:52So, looking at that Pak Kala,
09:54I created different designs.
09:57Today, I have made so many shapes,
09:59that people are enticed to see,
10:01that such beautiful pressure cookers,
10:03they look so good.
10:04That is,
10:05the technique was beautiful,
10:06along with the quality.
10:07Absolutely.
10:08Absolutely.
10:09Very good.
10:10Very good.
10:11Listening to this,
10:12a belief arises,
10:13in our minds,
10:14and in the minds of our viewers,
10:15I am sure,
10:16that
10:17when it comes to innovating,
10:19Uttar Pradesh
10:20is not left behind at all.
10:21And,
10:22that was the winning example,
10:24this second edition of
10:26Uttar Pradesh International Trade Show.
10:28Vaibhav,
10:29I would like to know from you,
10:30you come from academia,
10:31and with regards to jobs,
10:33in a state like Uttar Pradesh,
10:35where there is a lot of potential,
10:36a lot of talent,
10:37in that place,
10:38under one roof,
10:40if you get so many advertisers,
10:43how do you see the future,
10:45of these events,
10:47and the efforts of the Uttar Pradesh government,
10:49how do you see them?
10:51Sir,
10:52when it comes to employment,
10:53I feel that,
10:54Uttar Pradesh is giving employment,
10:56through start-ups.
10:58Yes.
10:59Starting in Uttar Pradesh,
11:00I was seeing the scheme,
11:01which was started by the government,
11:02which has a stall too,
11:03in Fall No. 2.
11:04So, there are a lot of policies,
11:06which are like fissures,
11:08which are innovating their things.
11:11It is in Hall No. 4,
11:13I would like to correct that.
11:15But,
11:16you see,
11:17AK2 has an innovation hub too.
11:19In the innovation hub,
11:20they are innovating things in such a way,
11:21I was searching for,
11:22one of the T-shirts,
11:23that I was looking for,
11:24yesterday.
11:25So, a T-shirt is made,
11:26which is made of bamboo.
11:27In summers,
11:28it gives you coolness,
11:29and in winters,
11:30it gives you warmth.
11:31A very good thing,
11:32a unique thing,
11:33I was telling you,
11:34the entrepreneur,
11:35that he has foreign buyers,
11:37some FIO buyers,
11:38those FIO buyers,
11:39are reaching him,
11:40you think,
11:41a third year student,
11:42who is studying in AK2 college,
11:44there,
11:45a FIO buyer,
11:46gives an order for T-shirts,
11:47it is such a big thing.
11:48This is possible in UP.
11:49Absolutely.
11:50Very good, very good.
11:51When it comes to coolness,
11:53when it comes to being cool,
11:55Mr. Rao,
11:56you have been associated with,
11:58Jal Shakti Ministry also,
12:00tell us about,
12:02your experience there,
12:03first of all,
12:04and secondly,
12:05we saw a very beautiful stall,
12:06of Jal Shakti Department,
12:08which you got awarded also.
12:10Tell us about,
12:11your experience there, sir.
12:13I was in Jal Shakti Ministry,
12:15of central government,
12:17and I have been associated,
12:19with the ministry,
12:20for 30 plus years,
12:22and then,
12:23I have,
12:25passion for the events,
12:27so I have joined IIML,
12:29and then,
12:30this is my second event,
12:31I am doing in IIML,
12:33the UPATS 2024,
12:35and this is a very good experience,
12:37and this industry,
12:38is very big,
12:39and it is expanding,
12:41and the UPATS 2024,
12:43is showcasing everything,
12:45what UP has,
12:46and its ambitions,
12:47its visions,
12:48all those things you can see.
12:50Indeed, indeed, Mr. Rao,
12:52it can't get bigger than this,
12:54which is said that,
12:55a bigger canvas,
12:56and a bigger project,
12:57you will not get to see.
12:59Pooja,
13:00I will take the last question from you,
13:02Refi M Fiber,
13:05is a company,
13:06which doesn't make consumer goods,
13:08and you work for very select,
13:10defence projects,
13:13for you,
13:14promotion,
13:15must be a challenge,
13:16and especially,
13:17you know,
13:18coming to such a place,
13:19where,
13:20you know,
13:21representatives of,
13:22more than 70 countries,
13:23more than 450,
13:24foreign companies,
13:25have come here,
13:26let alone the Indian companies,
13:28for them,
13:29what message,
13:30would you like to give,
13:31from Refi M Fiber,
13:32and how do you see,
13:33this kind of event,
13:34helping your cause?
13:37Sir,
13:38the biggest message,
13:42that is,
13:44make in India,
13:45and make in UP,
13:46as I said earlier,
13:48so,
13:49and it feels very good,
13:50though,
13:51as you said,
13:52we work for a very exclusive cause,
13:57but here,
13:58I can see people's enthusiasm,
14:01when they see,
14:02the kind of innovation,
14:03we have done in India,
14:05so they are praising,
14:06and they are,
14:07you know,
14:08awestruck,
14:09like kind of,
14:10they have never seen,
14:11even the people from,
14:12this industry itself,
14:13they have told us,
14:14that kind of design,
14:15and the kind of built,
14:17they have never seen before,
14:19so,
14:20it make us proud,
14:22that yes,
14:23we are doing something in India,
14:24for India,
14:25and within UP,
14:26and UP government,
14:27is really doing very good,
14:29for people,
14:30in different industries,
14:32like,
14:33any business you talk about,
14:35I have seen people,
14:36from very small start-up,
14:38to people who are,
14:40like a billionaire company,
14:43so they are showcasing,
14:44their product,
14:45and even engagement,
14:46if you talk about engagement,
14:48the day before yesterday,
14:50I was there for a fashion show,
14:51where,
14:52Honorable Giriraj Singh Ji,
14:55was there,
14:56so the kind of enthusiasm,
14:58and to,
14:59you know,
15:00engage people,
15:01not just for this trade show,
15:04or the showcasing product,
15:05people who are the general public,
15:07they are getting aware,
15:10of all of this,
15:11so,
15:12this is a great stage,
15:13and I think,
15:15Vietnam is the partner,
15:17this time,
15:18and it's international show,
15:20so what else we can expect,
15:22except for the country,
15:24and for the state,
15:25we are doing here,
15:26so thank you so much,
15:27thanks.
15:28Thanks, thanks to you Kooja,
15:29and to,
15:30you know,
15:31entrepreneurs like you,
15:32for making this success,
15:33and I was,
15:34stand corrected here,
15:35that more than 450 companies,
15:38from different countries,
15:40more than 70 countries,
15:41have made a beeline here,
15:42buyers,
15:43buyers have come here,
15:45yes,
15:46Mr. Chawla,
15:47when we talk,
15:49again,
15:50I will come back,
15:51to this kind of event,
15:52so what do you think,
15:53what kind of help,
15:54do you get,
15:55to reach,
15:56your consumers,
15:57from here?
15:58Look,
15:59I would like to call this,
16:00a golden,
16:01diamond opportunity,
16:02that,
16:03we are blessed,
16:04to start our business,
16:05in UP,
16:06and I would like,
16:07to thank,
16:08our state,
16:09chief minister,
16:10so much,
16:11who is providing us,
16:12such a golden platform,
16:13that,
16:14through which,
16:15our good product,
16:16all over the world,
16:17not only the country,
16:18but to reach,
16:19the foreigners,
16:20we are getting,
16:21more than this,
16:22I don't think,
16:23we will get,
16:24a better platform,
16:25than this,
16:26I am not saying,
16:27that we are getting,
16:28buyers here,
16:29the business is growing,
16:30it is growing,
16:31the contact,
16:32with our people,
16:33the people who know us,
16:34know us,
16:35not only the buyers,
16:36and suppliers,
16:37believe me,
16:38like we are getting,
16:39introduction from them,
16:40how many people,
16:41we connect with,
16:42B2C is fine,
16:43that is also there,
16:44but believe me,
16:45we see this,
16:46as a joint family,
16:47our last edition,
16:48was also so successful,
16:49I gave part,
16:50in the first edition,
16:51and I got so much,
16:52inspiration from that,
16:53I got so much,
16:54inspiration from that,
16:55that now I feel,
16:56I am going to be third,
16:57I should book first,
16:58and move ahead in that,
16:59so I would like to,
17:00thank my government,
17:01for giving us,
17:02so many small businesses,
17:03we are small people sir,
17:04we have very small businesses,
17:05but to get,
17:06such a big platform,
17:07is not less than,
17:08our good fortune,
17:09I will pass on,
17:10your compliments,
17:11to Mr. Rao,
17:12Mr. Rao,
17:13Mr. Rao,
17:14thank you,
17:15from my side also,
17:16thank you very much,
17:17Mr. Rao,
17:18Mr. Rao,
17:19from my side also,
17:20thank you very much,
17:21it is the,
17:22joint effort,
17:23of the whole team,
17:24of the India Expo Mart Limited,
17:25I am part of it,
17:26yes,
17:27yes,
17:28IEML,
17:29as you know,
17:30as you know,
17:31Mr. Rao,
17:32I will take questions,
17:33from both of you,
17:34very quickly,
17:35very quickly,
17:362025,
17:37the third edition,
17:38will happen,
17:39for India International,
17:40Trade Show,
17:41but with that,
17:42this year,
17:43towards the end,
17:44of this year,
17:45in November,
17:46we have,
17:47Bharat Shiksha Expo,
17:482024,
17:49tell us more about that,
17:50so,
17:51we have,
17:52our next big show,
17:53that is,
17:54Bharat Shiksha Expo,
17:55which is organised by,
17:56India Expo Mart Limited,
17:57and that is a platform,
17:58which is,
17:59for every stakeholder,
18:00of education,
18:01you start from the,
18:02stationary,
18:03stationary,
18:04stationary,
18:05toys,
18:06toys,
18:07and you say,
18:08furniture,
18:09and you say,
18:10furniture,
18:11and the lab equipment,
18:12computers,
18:13etc,
18:14the manufacturers one side,
18:15and the colleges,
18:16and the colleges,
18:17schools,
18:18they do themselves,
18:19by seeing others,
18:20by learning from others,
18:21and showcasing,
18:22their own thing,
18:23giving something,
18:24to others,
18:25so,
18:26we have given,
18:27opportunity to,
18:28every sector,
18:29every stakeholder,
18:30of the education industry,
18:31it is a,
18:32we are planning a big show,
18:33this is the first show,
18:34we are going to do that,
18:35and,
18:36we got very good response,
18:37from colleges,
18:38industry also,
18:39and we hope that,
18:40we will get,
18:41more responses now,
18:42absolutely sir,
18:43absolutely,
18:44and sir,
18:45one must be thankful,
18:46to the UP government,
18:47they are very considerate,
18:48and thoughtful,
18:49when it comes to,
18:50career,
18:51and business,
18:52but the foundation,
18:53block,
18:54education,
18:55that finds,
18:56lot of,
18:57credence,
18:58and acknowledgement,
18:59also here,
19:00and needless to say,
19:01we are very close to,
19:02the knowledge park,
19:03also here in,
19:04Greater Noida,
19:05so what better place,
19:06than this,
19:07I will take the last question,
19:08from you,
19:09for academia,
19:10and the,
19:11Prabhu Dwarg,
19:12who is,
19:13in colleges,
19:14and schools,
19:15who is,
19:16very well known,
19:17how,
19:18important it is,
19:19for state governments,
19:20I would say,
19:21to maintain a,
19:22holistic view,
19:23not just about,
19:24jobs and careers,
19:25but also about,
19:26education,
19:27the basic,
19:28grassroots education,
19:29Sir,
19:30I feel that,
19:31when it comes to,
19:32holistic education,
19:33today,
19:34we are not just,
19:35moving forward,
19:36in terms of jobs,
19:37and careers,
19:38today we are,
19:39moving forward,
19:40in research also,
19:41today here,
19:42if I tell you honestly,
19:43in the last decade,
19:44we have,
19:45if we talk about,
19:46the last decade,
19:47so per year,
19:48on average,
19:496 to 7 thousand,
19:50patents,
19:51every year,
19:52but now,
19:53they are touching,
19:54around,
19:55more than 50 thousand,
19:56this is one of the,
19:57one of the biggest,
19:58I think so,
19:59transformation,
20:00that took place,
20:01all this is possible,
20:02only in academia,
20:03and if I see,
20:04if the state government,
20:05is working,
20:06in a holistic way,
20:07then if research,
20:08is increasing,
20:09then we feel,
20:10academia will increase,
20:11when research,
20:12will increase,
20:13industry will develop,
20:14people will do ideas,
20:15so somewhere,
20:16the chances of,
20:17job opportunities,
20:18increasing,
20:19are more,
20:20plus one more thing,
20:21I want to add,
20:22that the industry,
20:23wants you to be,
20:24a skilled person,
20:25you should develop skills,
20:26in any field,
20:27you need skills,
20:28today I see,
20:29the government,
20:30is taking initiative,
20:31from their side,
20:32by signing the MOU,
20:33they are doing,
20:34training programs,
20:35a wonderful initiative,
20:36of the UP government,
20:37which they are doing,
20:38with Samsung,
20:39Samsung Innovation Campus,
20:40which,
20:41state universities,
20:42which many people,
20:43were neglecting,
20:44very early,
20:45there,
20:46in Samsung Innovation Campus,
20:47data science,
20:48training programs,
20:49are happening,
20:50so a very big,
20:51major change has come,
20:52which somewhere,
20:53in the future,
20:54will give very good results,
20:55and somewhere,
20:56will be a better mentor,
20:57for academia,
20:58on this positive note,
20:59thank you so much,
21:00to our web hub,
21:01to our panelists,
21:02Mr. Rao,
21:03Mr. Pooja,
21:04Mr. Chawla,
21:05thank you so much,
21:06for talking to us,
21:07and to the viewers,
21:08and to the whole country,
21:09to tell them,
21:10that UP,
21:11is fast becoming,
21:12a destination of choice,
21:13not just for,
21:14the Indian companies,
21:15not just for the companies,
21:16in Uttar Pradesh,
21:17but also,
21:18the foreign companies,
21:19and buyers too,
21:20are making a beeline here,
21:21thank you so much,
21:22for watching this special broadcast,
21:23on One India,
21:24you will get,
21:25UP international trade show,
21:26second edition,
21:27related,
21:28all the news,
21:29and the capital,
21:30of these five days,
21:31for a quick glance,
21:32you must visit,
21:33oneindia.com,
21:34thank you,
21:35thank you,
21:36thank you,
21:37thank you,
21:38thank you,
21:39thank you,
21:40thank you,

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