Netflix Launches In-House Advertising Tech Platform to Challenge Industry Giants

Benzinga
Benzinga
  • 5 days ago
Netflix announced that it is launching its own in-house advertising technology platform only a year and a half after entering the ads business, moving away from its previous partnership with Microsoft. This move positions Netflix to take on other industry players like Google, Amazon, and Comcast, which have their own ad servers, by giving Netflix full control over its advertising future. The in-house platform will allow Netflix to create more targeted and personalized ad experiences for its 270 million subscribers.

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