Bumble Pulls Controversial Ad Campaign Mocking Celibacy

Dating app Bumble faced backlash for a billboard ad campaign that seemingly shamed women for not being sexually active and mocked celibacy. Bumble apologized, saying the ads were meant to appeal to those frustrated by modern dating but instead did the opposite. The company will remove the ads and donate the billboard space to organizations supporting women, including the National Domestic Violence Hotline. This follows Bumble's announcing layoffs in February and its stock price falling 45% since last July as young adults opt for in-person or social media connections over dating apps.