Josie Gibson is backing a campaign to highlight a dairy deficit in kid’s diets, by replicating the iconic ‘got milk’ images - with children’s yoghurt.

The telly star, 39 and her son, Reggie, five, were snapped in their hometown of Bristol sporting yoghurt moustaches.

The images and video come after a report revealed parents are more likely to give kids junk food over a source of calcium.

Items such as biscuits and crisps are now the go-to ahead of a dairy-rich snack, meaning youngsters could face troubling health conditions, such as rickets, endured centuries ago as a result of nutrient deficiencies.