Jennifer Lopez Has "Quietly" Rebranded Her Tour Amid "Weak Ticket Sales"

  • 28 days ago
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Jennifer Lopez's tour name has casually changed from "This Is Me...Now" to "This Is Me...Live | The Greatest Hits," and notes that the move "may entice listeners who didn’t connect with her latest material."
The pivot comes amid Jennifer reportedly canceling seven of her North American tour dates "likely due to poor sales," as well as her album This Is Me… Now being listed as number 38 on the Billboard 200. (Apparently, it's only the second album she's put out that hasn't made it to the top 10.
The celeb spoke with Jimmy Fallon on The Tonight Show about the project and called it "a twenty-year project of my whole entire music career and how I got from then to now." Sooooo, in many ways, it makes total sense that she'd rebrand the tour to include her greatest hits!
"That's my goal when people come to my show, I always want people to leave and go that's the best show I ever saw," Jennifer Lopez told the comedian. "Of all the albums I've ever made I feel like this one is really ready for the stage because of the Amazon Original that I did with it. It's ready. All the choreography. It's all ready to go."


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