Lauren Cortiñas talks with Ali Jackson-Jolley about what brands and politicians often get wrong about engaging the economically powerful Latino population.

0:00 Introduction
0:34 Lauren Explains Her Role With Culture West
2:06 Lauren Speaks To The Strength Of Her Community
5:14 Consumer Trends From A Marketing Expert
8:21 What Is Mainstream Media Getting Wrong About The Latino/Latina Community?
12:05 The NFL And Its Marketing Strategy

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