Statistics have shown that 80 per cent of Malaysians today are active internet users, and 94 per cent of those in the urban areas prefer digital transactions over traditional cash and cheques. The world's largest public transport e-ticketing platform, redBus, hopes to leverage on Malaysians' active internet involvement. This development opens up new opportunities for the Malaysian industry, especially the transportation sector, to provide digital innovation and evolve with consumer needs. Full discussion with *it's Chief Business Officer for International Business, Krishnan Ramaswami.