Undawn, Backed by Tencent and Will Smith, Faces Commercial Failure Amidst Marketing Missteps

Undawn, the open-world zombie survival shooter launched by Tencent in June 2023, is facing significant commercial setbacks, as reported by Reuters. Despite boasting Will Smith's involvement in its storyline, the game reportedly "flopped spectacularly," generating only $287,000 in revenue against a staggering budget of nearly $140 million. The game's lackluster performance is attributed to insufficient marketing efforts, with many gamers expressing surprise at its existence post-release. With a "mixed" rating on Steam and minimal post-launch buzz, Undawn struggles to gain traction in the gaming market.

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