Nike warned its revenue in the first half of fiscal 2025 will decline by a low single-digit percentage as it scales back production of some classic shoe franchises to cut costs. On a post-earnings call, Nike's CFO said the company is reducing orders for shoes like the Air Force 1 and Pegasus Running as it shifts focus to upcoming launches. Newer brands like On and Hoka have been gaining market share by offering innovative performance shoes that appeal to customers. Nike's Q3 revenue rose 0.3% to $12.43 billion, beating estimates. The company maintained its fiscal 2024 revenue growth forecast of 1%.